Case Studies

our track record

 

GREEN BUILDING

PPR garnered a start-up home building client unprecedented success in awareness and market support in positioning the embryonic company as the market leader in high-performance green home building, a remarkable feat in consideration that the company not only survived, but thrived, amidst the worst U.S. housing crisis in history. This success can be credited to combining an undeniably compelling and revolutionary home product and building technologies with equally cutting-edge, proactive, strategic and targeted marketing and PR. Client Highlights: Media Brands: Builder Magazine, Solar Power World, Yahoo Homes, The Wall Street Journal, CleanTechnia, Forbes; Gov. Relations: Maryland Governor Martin O’Malley public proclamation and notable mention in State-of-the State speech; Media Coverage Valued at $396,049; Media Reach: 149 million; 560 percent ROI on PR program spend.

TRAVEL & TOURISM

This assignment promoted the U.S. Virgin Islands as a “high value” overnight Caribbean destination to upscale U.S. mainland residents. This position was achieved through a turn-key, three-year national and international public relations and promotions campaign communicating the major attributes of the USVI to the Maximum number of potential visitors. Developed a comprehensive, highly effective ecotourism public relations campaign promoting St. John and St. Croix including the grand opening of the Salt River National Park and Harmony Resort, and generated press trips for more than a dozen top-line journalists and millions of positive media exposures. Client Highlights: Media Brands: Turn-key broadcast media campaign that resulted in unprecedented television exposure on nationally and internationally televised programs including: Exploring America (a Cinetel production); What’s Cooking With Burt Wolf (broadcast on The Travel Channel and PBS); Discovery Networks, Good Morning America and extensive coverage in virtually every major daily newspaper in the U.S. Worldwide Television News, Reuters ; Media Coverage Valued at $135,000; Media Reach: Developed significant media exposures, including international television; $12:$1 ROI on PR program spend.